Avery and Charles was founded to create an online destination for men’s and women’s fashion that blends everyday usability with timeless relevance. Instead of focusing on passing styles, the store develops a collection that fits naturally into a wide range of daily routines and settings.

We envision Avery and Charles as a fashion store where simplicity guide every choice. The long-term vision is to grow into a leading resource for men’s and women’s fashion in the United Kingdom and beyond, a collection designed to meet seasonal needs while staying true to its purpose: fashion that is usable and accessible for a broad audience.

We believe that fashion should not overwhelm, but instead support daily living. That’s why Avery and Charles avoids unnecessary distractions in both its collection and online store design. Transparency, clarity, and consistency guide every part of the shopping experience.